Category: Music

Because it’s the most profitable time of the year! You know how the old legend goes, “Do a Christmas hit and you’ll be set for life!”, but, is there any truth in that? As it turns out, there is! If you are lucky enough to …

The sudden appearance of successful artists makes the music industry seem like it’s hiding a back door somewhere! Rather than attempting to navigate the complexities of the industry, it can be tempting to find shortcuts and jump the line…  It is the desire to find …

If you listen to music of any kind, chances are, you’ve got a favourite platform. Be it Apple Music, Spotify, Deezer, YouTube, who knows! There are a ton of options for listening in this current time, and the same can be said when you look …

Over the years so many artists have been scared off the music industry by some entirely destructive myths. We love helping an independent artist find success and watching them prove all the horrible myths wrong! Here, we explore 10 of the most prevailing myths that …

We’ve got a hot tip for you! Yep, doing an acoustic re-release of your hit song could be just what you’ve been missing!  By releasing an acoustic version of one of your staple sounds, you are giving your fans something new. They discover a new …

With such an overwhelming amount of choice, it can be hard to know where to start. There are so many ways to promote your music online, but how are you supposed to decide which marketing strategies or platforms are worth the investment? How do you …

When artist’s start to compare themselves to the likes of Billie Eilish and Ed Sheeran, the panic sets in. They don’t understand the climb many artists took to get to where they are now, they just remember these superstars appearing all of a sudden. Of …

Since its launch, Instagram has rapidly developed into the ultimate photo-sharing platform. With its unique features and image-conscious focus on visual aesthetics, it took the social media world by storm and is now one of the most prominent platforms in the world. Now, it is …

There’s a good chance that you’ve already got your music on YouTube in some way, and if you don’t, you should really get on that! Whether you’ve uploaded live performances or you’ve signed up to a distributor’s services and got your music out there, you …

When you have an upcoming music release, you are always on the lookout for tips and tricks that will boost the release success. At Identity Music, we offer Spotify pre-saves free of charge within our music promotion support service. These are a great way to …