TikTok Marketing 101
Over the recent years TikTok has played host to the rise of a number of music artists like Lil Nas X, Doja Cat and Ava Max. With over 500 million active users across the glove, getting your TikTok marketing right can make your career. Why …
Independent Doesn’t Mean DIY
In recent years, as being independent has become a more popular way of building a career in music, the term “DIY” has become rather mainstream. The way it is used has encouraged us to view doing it on our own as an attainable way to …
Stop Spamming Your Fans!
We write a lot of articles about how you should be promoting your music, where you should focus your efforts and what you should do. What we never seem to do is talk about what you shouldn’t be doing. Now, enough is enough. We want …
Lyra Cole: An Inspiring Story of Giving At Christmas
What is Christmas all about? Surprisingly, no, it’s not about the presents. And no, it’s not the chocolates… No, it’s not even about the turkey! What Christmas should be about is giving. Giving to those you care about, giving to those in need and most …
Brand Partnerships & Influencer Marketing
Have you ever thought about brand partnerships before? Working with a brand provides a musician the unique opportunity to forge a partnership based on mutual growth. A strategy of music influencer marketing opens many doors that previously had no key. With a brand working alongside …
Creating A Successful Collaboration
When you work on a collab, you create a new ladder that helps you climb to the next level. Collaborations are highly popular in music due to the fruitful opportunities they bring. By working with another artist, you gain direct access to a whole new …
Why You Need A Team
When it comes to being an independent artist, many people believe that you need to do exactly what is says on the tin… Be independent. But the reality is, going out own your own isn’t always the best way forward. In order to see results …
Spotify Canvas | New Feature
Great news! If you use Identity Music to distribute your music, we have a great new feature you can use! It’s called “Spotify Canvas” and it’s way cool! Starting last Thursday, Identity Music secured an exciting new agreement with Spotify. This enabled us to provide …
SEO for Musicians
SEO is the process of making your content visible and appealing to search engines such as Google. The acronym stands for “Search Engine Optimisation” and it is exactly that. SEO is an art of optimising your content so that it will rank high on search …
Distributor and Label: What’s what?
Every label needs distribution, but not every record label is a distributor. So, what are the differences between the two? How do you know which is more suited for your career? Come with me. Hop in my time-machine and let’s head back to the 70s… …
