Author: identitymusicltd

Have you ever thought about brand partnerships before? Working with a brand provides a musician the unique opportunity to forge a partnership based on mutual growth. A strategy of music influencer marketing opens many doors that previously had no key. With a brand working alongside …

When you work on a collab, you create a new ladder that helps you climb to the next level. Collaborations are highly popular in music due to the fruitful opportunities they bring. By working with another artist, you gain direct access to a whole new …

When it comes to being an independent artist, many people believe that you need to do exactly what is says on the tin… Be independent. But the reality is, going out own your own isn’t always the best way forward. In order to see results …

Great news! If you use Identity Music to distribute your music, we have a great new feature you can use! It’s called “Spotify Canvas” and it’s way cool! Starting last Thursday, Identity Music secured an exciting new agreement with Spotify. This enabled us to provide …

SEO is the process of making your content visible and appealing to search engines such as Google. The acronym stands for “Search Engine Optimisation” and it is exactly that. SEO is an art of optimising your content so that it will rank high on search …

Every label needs distribution, but not every record label is a distributor. So, what are the differences between the two? How do you know which is more suited for your career? Come with me. Hop in my time-machine and let’s head back to the 70s… …

Have you ever seen a strange music word and felt like your head is going to explode? Sooner or later we all get tripped up by these daunting terms. The music industry has a lot of terminology that many people find difficult to understand. With …

So here we are! You’ve got your music on Spotify and you thought you’d blow up, but no one is listening to it. Here’s the deal. Just because your music is online, doesn’t mean that people will find it... When you upload your music you …

Excitement around your upcoming release can be the critical difference between a success and a complete flop. After you’ve poured your heart and soul into creating a song, the last thing you want is for people to miss it when it finally goes live… The …

As we head back into a lockdown this year seems like one packed full of misery. Coronavirus has brought around a lot of struggle and wide-spread changes in 2020. One of the more positive changes that has come around is the expectations of content that …