July 2022 Newsletter
July hit us hard with a national heatwave! But don’t worry, this heat won’t stop us from providing the best music distribution service possible. The aircon is blasting and we are ready to help you, musicians! We’ve been keeping busy with new updates on both our website and dashboard, and our client management team have been celebrating the amazing playlists we were able to get your music onto! It’s going to be a great summer!
Be aware of Spotify Scams!
Spotify track linking is being misused,
at your expense!
Spotify’s track linking feature is being exploited by fraudsters, knowing how they are doing this will help you protect your assets! These scammers simply upload someone else’s music with a different license or in different territories. Spotify then track links this to the legitimate track meaning the thieves get revenue straight into their pocket! Be aware of how and where your music is being listened to by regularly checking your S4A account. If you ever see a track labelled with “split rights” then please get in touch and we can check if this needs taking down!
Read the full article here
Listen To The Chillest Playlist While You Read:
This Months Theme Is Patience!
Patience with Your Success
Not every track is going to shoot you straight to success. Let’s take a look at a track you probably know very well by now. Kate Bush’s “Running Up That Hill” entered the chart in 1985 and reached its then peak of ninth in the chart. No one would have predicted, that 37 Years later it reaches No.1!
Have patience with your success, sometimes the right playlist placement can be the boost your music needs! This means that you can’t afford to forget about your old tracks. Push your entire catalogue and take advantage of any opportunity that comes your way.
Patience with Yourself
As artists, we often expect too much from ourselves. We have to be realistic with ourselves about skill, time, and achievements. Here are three ways to have a balanced view of you and your work!
Give yourself enough time!
Don’t expect TOO much of yourself. Take your time, don’t rush your process. Give yourself plenty of time to practice and complete your tasks to a standard you are happy with. If things aren’t going as quickly or as smoothly as you’d like, take the time to reaccess your schedule and make it work for you. Enjoy the process!
A ‘Signature Sound’ won’t appear overnight
Having a sound that is uniquely yours is something that takes time! After years of creating music (and plenty of failures along the way), you will eventually mature your sound and it will be one-of-a-kind. Inspiration can be drawn all along the way, creating a unique mix that can only be linked to your musical journey. Age your music like a fine wine. (or cheese)
You WILL be able to quit the day job!
Every journey has a beginning, and unfortunately a handful of streams each month isn’t going to be enough to support you! But have patience, with time your catalogue will go and so will your streams. Steady growth means you can depend on your fans to support you and your music.
Eventually, you can create merch and play live gigs adding to your revenue, once it reaches a certain level you can focus fully on your music. Once you make that step you are living the dream!
Patience with Others
The music industry can be seldom solitary. Even solo artists work alongside producers, coaches, managers, curators, and so many more! When working with others you need to allow time for them to understand your vision. It may make perfect sense to you, you may know “the vibe” that you want, but expressing this may be difficult to understand for someone not totally on your wavelength. Take the time to fully explain what you want, the feeling, the atmosphere, the inspiration. Once you have everyone on board the creativity will flow!
Our Hottest Releases From the last month
This new chill track from Hushfall is an instant addition to our relaxing summer playlists. These smooth beats are carefully constructed and masterfully produced. A must-listen for any LoFi fan! (or anyone who need a relaxing tune right now)
Want something a little more energetic? 8corpses presents this dark and powerful track, with intense instrumentals and lyrics to match! With a unique sound and creative production techniques, you won’t be hearing anything else like this! Want hip hop with an extra edge? Try this!
And now for something a little more upbeat! Happy Valley is the funky Summer track you have been waiting for, get this on your BBQ playlist and ready for the weekend! We sure are ready to enjoy this track out in the Summer sun with a drink in hand!
Meet Jessica 🙂
Our Newest Team Member In Client Management
We are thrilled to have Jessica on our team. With a passion for music, Jessica soon realised that her talents lie in guiding and nurturing musicians into perfecting their craft. Within the team Jessica works to handle all the technical aspects of distributing your music, ensuring that your music travels the world smoothly. Jessica’s favourite thing about working within the operations department at Identity Music is “listening to your tracks and seeing artists build and progress through our services”.
Editorial Playlist Pitching Success Stories!
Over the past month so have had so many great playlist placements from our talented artists. Editorial playlist placements can be a HUGE boost to artists, providing streams and regular listeners. Any way to grow your fanbase should be taken with both hands and the effort you put in with surely produce results. Talk to us about your next release and see how we can pitch it to top playlists! Here is just a small selection of this month’s success stories!
Want to get into Playlists like these?
Talk to our team about how we can give your music the boost it deserves, and get it in front of those taste-makers!
GET IN TOUCH HERE
What You May Have Missed
Some highlights from our Social Media profiles that are definitely worth checking out!
Right now, our thoughts are on supporting people worldwide. This newsletter will show you only update from within Identity Music while our resources are going into those affected by this terrible conflict. We are all saddened by the events in Ukraine. Our thoughts are with the Ukrainian people, as well as those who are affected by this conflict. We are consulting with industry professionals and advisers regarding our Russian-based music platforms e.g Yandex, UMA and SberZvuk.
Thanks for reading!
Our aim has always been to be a music distributor that gives back to our artists and labels. We will be sharing a newsletter with you now and again to keep everyone in the loop. We are allowing you to feature in our newsletters and join our music community. Want to have your input on our monthly newsletter? Get in touch with our marketing team at firstname.lastname@example.org.
By setting up your music distribution with Identity Music, you can take full advantage of our music promotion support services and get your music out to all corners of the globe. You can get in touch with our team to discuss your options here!
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