May 2022 Newsletter
Welcome to May, this month is a major one for the music industry, with the Eurovision on everyone’s screen, music is brought forward to unite countries and share talent. Let’s hope that Sam Ryder is enjoying himself this month! He was a credit to the United Kingdom. All of the artists who performed in Eurovision were amazing and deserve to represent their country.
Ukraine has won the 66th Eurovision song contest, which was held on Saturday evening in Turin, Italy.
As many predicted coming into this politically charged Eurovision final, held in Turin, Italy, Ukraine were the big winners as the international public seized the chance to show their support following Russia’s invasion. An enormous 439 points from the public vote put Ukraine well clear of their rivals, turning a tense finish to the competition into a walkover.
But Ukraine’s Kalush Orchestra were deserving winners – not just as brave representatives of their country, but also supplying a clever mix of folk music and hip-hop with an energetic performance. It might not have been the best musically on the night, but it was certainly the right winner. Sometimes, this madcap competition can have a truly sincere, and important, moment.
The winning song, which mixes rap with elements of Ukrainian folk music, was originally written in honour of the group’s mothers. The group have subsequently rededicated it to all matriarchs in Ukraine, as lines such as “I’ll always find my way home, even if all roads are destroyed” found new resonance. The six men who make up the group had to receive special permits to leave Ukraine and travel to Italy during the war.
Listen To Our Chill Playlist While You Read:
This Months Theme – Turning Listeners into Fans!
Rule #1 – Treat your fans with Respect
Don’t forget, you wouldn’t be where you are without your fan’s support. Their streams, interaction and support are keeping your career in the air.
Keep this in mind when trying to grow your fanbase, you need them more than they need you!
Rule #2 – Think about the journey your listeners are taking to become your fan!
Knowing and studying this journey can help you make each and every step a success! Knowing how your demographic thinks and interacts is key to converting them to your loyal servant’s listeners.
Where Do They Start?
How are your listeners finding you and your music? Are you popping up in playlists that they listen to, or is your social media game strong enough to pull in curious ears?
that is the first step complete, getting your work in front of new faces, now the next step is a little more tricky: How do I make them want more? How do I hook them?
Make Them Want More!
When your track is included in a playlist is your track standing out? Would anyone stop the mix, to make note of who is playing ( then hopefully click on your profile ).
Does your social media content get people excited and curious? will they click that link in your bio and go check out those tunes. Let’s assume you have successfully grabbed their attention and they click through to your links, you want to make those next few clicks as easy as possible for them. Having all your links in a website or fan-link is ideal, keep them organised and make that path as simple as s possible for those potential fans. have fun with it, your links and socials should show your character too!
Keep Them Coming Back …
If your content and music are compelling they should hit that follow button, add you to their own playlists or even tell others about your work. Congrats, you now have a fan!
Once they are following you don’t need to “chase” or find them, all your content will automatically be sent their way. Now you just have the task of keeping them content on YOUR content.
What Do Your Fans Bring You?
You are more likely to be suggested on similar users’ playlists. When they interact with your social media content it will appear on others’ explore feeds. All these extra connections will help you reach more and more users, keep that momentum going!
Our Hottest Releases From the last month
A soothing track bound to have you singing along in no time! Vocal and musical talent come together to tell a touching story. Give it a listen!
Ukiyo is the first in line of @FindKoji ‘s new lo-fi beat releases. The track manifests calm, reminiscent and thoughtful vibes for everyday life. Ukiyo is the perfect addition for any chill vibes playlist. Listen now!
Quite often, we look ahead to what life could be. Our aspirations and goals. The lead single off the debut EP, Open Eyes, reminds the listener about the importance of living in the moment and how if we don’t, our own life will pass us by. Blending genres to create a unique sonic experience, listen now on all major streaming services.
Keep You Fans Interested
With so many distracting apps, shows and news, staying on your fans’ minds can be difficult. Here are three ways to improve your chances and keep those fans around and interested in you and your music.
Tease them 😘
Yes, you can put all your release information upfront... but where’s the fun in that? Make your fans feel like detectives, drop some hints!
In the build-up to your release consider teasing the album artwork, or reveal the title of your new album one letter at a time! Whatever you do, make it interesting. Make them WANT more! Then when your release hits it will be worth the wait!
Interact directly!
Connecting with your fans directly can help build personal connections that will be sure to stick around! Even something as simple as Liking their comments or even replying. If fans know that you read their comments they will be far more likely to leave them again. Maybe your fans have tagged you in their story, why not share the story too? Listen to your fans feedback and build those connections.
Put in the effort!
Just posting your album art and a simple “stream my music now” on Instagram isn’t going to cut it. You should be thinking about how your branding and content reflect your attitude toward your fans. Make a personal video explaining the theme of the release, or commission an animated promotion video! Show that you care about your image and that YOU are excited about your music too!
What You May Have Missed
Some highlights from our Social Media profiles that are definitely worth checking out!
Right now, our thoughts are with supporting people worldwide. This newsletter will show you only update from within Identity Music while our resources are going into those affected by this terrible conflict. We are all saddened by the events in Ukraine. Our thoughts are with the Ukrainian people, as well as those who are affected by this conflict. We are consulting with industry professionals and advisers regarding our Russian based music platforms e.g Yandex, UMA and SberZvuk.
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Thanks for reading!
Our aim has always been to be a music distributor that gives back to our artists and labels. We will be sharing a newsletter with you now and again to keep everyone in the loop. We are allowing you to feature in our newsletters and join our music community. Want to have your input on our monthly newsletter? Get in touch with our marketing team at marketing@identitymusic.com.
By setting up your music distribution with Identity Music, you can take full advantage of our music promotion support services and get your music out to all corners of the globe. You can get in touch with our team to discuss your options here!
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