April 2022 Newsletter
April, the month that started with the all-important Grammy Awards. As musicians within the entertainment industry, we want to endorse the upcoming, independent and talented creators that are nominated each year for the Grammies. However, the spotlight was literally slapped away from the creators this year! Will Smith stole the spotlight for the night (not in a positive way), due to the devastating act upon Chris Rock, you may have missed the highlights from the 2022 Grammys.
Here are 6 key points that you may have missed:
- Jon Batiste says music is his ‘spiritual practice’ as he wins Album of the Year
- Bruno Mars lights up a cigarette after Silk Sonic’s triumphs in Record of the Year
- Ukrainian President Volodymyr Zelensky makes a surprise video appearance
- Olivia Rodrigo makes a cameo during BTS performance
- Billie Eilish performs wearing a T-shirt tribute to Foo Fighters’ Taylor Hawkins
- Viewers in uproar as Louis CK wins Grammy for Best Comedy Album
Why not listen to our Chill Livestream while you read the rest of the blog?
New Editorial Playlist-Pitching Opportunities
We have had great success in pitching our client’s music to Spotify and Apple Music Editorial Playlists, undoubtedly gaining them many, many streams and followers.
Now we also have the opportunity to share your music with YouTube Editorials! We can’t wait to see where this new avenue sends your tracks!
Client Dashboard Upgrade
As some of you were already aware, Identity Music has been working on developing our client dashboard to make it even better for you! We are excited to announce, that after working hard for months, a beta version of our upgraded dashboard is now available for you to view and use to distribute your music!
There are plenty of new features to make your life easier, and we will have video guides ready soon to walk you through the process step-by-step. In the meantime, here are 3 highlights of our upgraded client dashboard:
Support Artists All Around The Globe!
Our dashboard now supports over 19 languages. This means almost everyone can have full access to quality music distribution in their own language! Simple and accessible for all!
You can now view your streaming analytics in EVEN more detail.
With shiny new filters, you can specify services, tracks, countries, dates and more to find the data you need! With more access to transparent data, you can continue to make plans and grow as an artist with the data and statistics to enable choice decision making.
Mobile Access To Our Dashboard
Please bear in mind, that this is a beta version and will continue to improve over the coming months.
So far all of the feedback we are receiving is extremely positive! We would love to hear your thoughts when you next get a chance to use the dashboard.
Our Hottest Releases From the last month
The first single of 2022 from UK-based female producer and influencer @Saaazuk. Vocals are both sampled and original, with a beautifully sampled Jazzy beat with Romantic, Energetic and Relaxing vibes.
Get this track on your playlists now and vibe with us!
Leo. provides us with this energetic ballad. We are loving this track and well worth a listen. Get in quick, Leo. is going places with vocal and instrumental skills like this!
Bronze delivers another uniquely sounding slab-of-filth he classifies as his signature trunk-punk, with ‘IMGOOD’ (ft. BBRC) – where the trio time-travel over-programmed drum-machines inspired by Larry Smith and Rick Rubin. This marks Bronze’s 3rd single from his forthcoming EP as a newly branded solo act. We can’t wait to hear what is next!
FILL OUT YOUR BIO (THE RIGHT WAY)
It doesn’t matter which platform or form of social media you are on, your bio should always follow these three guidelines. With Great Bios comes Great Streams!
Connect Them All!
Your online presence is spread throughout all different platforms. Ideally, you want your fans and listeners to be connecting with you every step of the way! To do this you need to link your platforms with as few clicks as possible, making it easy for them to find you!
Spotify bio: make sure to add all your social media links so they can follow you for updates. (These show on editorial playlist pitches)
Instagram: you can only add ONE link to your bio, so choose wisely. A Pre-save to your latest track is often a good idea, but make sure it contains your social channels and music platform pages.
Contact us today for a pre-save for your upcoming release.
Showman Flair
The goal is to convert any visitors into fans, and also keep your fans interested!
You can achieve both of these by showing some flair and personality in your bios. Make it interesting, make them curious to see what you have to offer! The higher their interest, the more chance you have of them clicking to listen to your music, falling in love with your sound and becoming your next biggest fan.
Make It “Searchable”
Yes, it can be fun to give yourself a funny name or use special characters in your bio, but remember… Most Platforms use your name and bio when users search for you and your music.
“#1 Rap ⭐ in LDN – Lil ❄️” may show off your character but “Lil Frost – Rap & Hip Hop – London” will make you appear much easier in the search bar! Adding keywords associated with your niche will also help. As long as those Key Words are in there you should be fine, then you are free to add all the creativity and soul you want!
What You May Have Missed
Some highlights from our Social Media profiles that are definitely worth checking out!
Right now, our thoughts are with supporting people worldwide. This newsletter will show you only update from within Identity Music while our resources are going into those affected by this terrible conflict. We are all saddened by the events in Ukraine. Our thoughts are with the Ukrainian people, as well as those who are affected by this conflict. We are consulting with industry professionals and advisers regarding our Russian based music platforms e.g Yandex, UMA and SberZvuk.
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Thanks for reading!
Our aim has always been to be a music distributor that gives back to our artists and labels. We will be sharing a newsletter with you now and again to keep everyone in the loop. We are allowing you to feature in our newsletters and join our music community. Want to have your input on our monthly newsletter? Get in touch with our marketing team at marketing@identitymusic.com.
By setting up your music distribution with Identity Music, you can take full advantage of our music promotion support services and get your music out to all corners of the globe. You can get in touch with our team to discuss your options here!
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