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October 2021 Newsletter

October 2021 Newsletter

With October always comes difficulties, it may be the start of a season of beautiful natural colours and animals gathering their winter necessities but somehow the difficulties of this season always seem to find us. Whether your difficulty is dragging yourself out of bed early in the morning, cutting your lawn in daylight or waiting a few extra days before clicking on the heating no one knows struggles this month like Mr Zuckerberg himself!

It seemed like a global nightmare when Instagram, Facebook and Whatsapp all took a well-deserved nap at the start of the month. Those six hours caused a frenzy when people realised their addiction to Social Media had hit new heights. Twitter started to go crazy with memes about “how hard life was without their precious media portals”. Did this month prove to you that you use Social Media a little bit too much? Or were you one of the few that didn’t even notice that Facebook/Instagram had taken a nap?

Many companies were also hit hard by 6 hours of media downtime, head offices all over the world have started debating if Social Media should be their main source of connection & communication with clients. Do you think the 6 hours that these “vital” platforms were down has made a big impact? It is safe to say that Zuckerberg would think so with rumours of a huge $5.9 Billion loses in one day!

“Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.“ — Lori Ruff


Spotify and many other music platforms hold your royalties if you generate Artificial Stream on their music platforms. Spotify has released a video on YouTube answering “What Is Artificial Streaming?” and the importance of marketing your music in a way that is going to build your music career rather than break it.

Spotify has released a statement: “We have a huge team of engineers and researchers working on detecting, mitigating and removing artificial streaming activity across Spotify so we can protect artists and their legitimate streams,” they explain. “When we detect artificial streams, we may do things like withholding royalties and correct streaming numbers and chart positions. It may even result in your music being removed from Spotify… Third-party services that promise crazy streams are too good to be true.”

Here at Identity Music, we try our best to provide our artists with as many useful resources as possible; one of which is blogs about Artificial Streams and red flags to watch out for when pitching your music to playlists, check it out HERE. We also have articles about the Do’s & Don’ts of Music Promotion but as always, if you are ever unsure, contact us! Your account managers are here for a reason and the reason is to support you!

We Now Offer Distribution To Joox!

We have always said building relationships with more platforms for you to deliver your music to is at the top of our list! Well, we have another one to add to the list. Identity Music is proudly in a partnership with Joox. Joox is the biggest music streaming app in Asian markets such as Hong Kong, Macau, Indonesia, Malaysia, Myanmar, Thailand and also the South African market. With 6 strong years of streaming millions of artists music, you can now join their audience and build your fan base.

Do you want your previously released tracks and albums to live on Joox ASAP?
Here is how to do it:
1. Log onto the client portal
2. Assets (Select the release you would like to go live on Joox)
3. Distribution (Live Tab)
4. Send to More
5. Choose the date that you want the release to go live
6. Select “Joox” and “Send”

We Now Offer Distribution To Beatport!

Here is another one to add to the list! Identity Music is able to offer our artists and labels the chance to get their music on Beatport. Those of you who use Beatport will know that this platform has a niche, this music platform holds all Electronic, House, Dance, and DJ.

Are you interested in getting your music on Beatport? Contact your account manager today! Or message our live chat for a quick response between 10 am – 6 pm BST Monday – Friday.

Thank you all so much for your amazing feedback on our IM Lofi Playlist. We are proud to work alongside so many talented musicians.

To have such an array of Lofi artist’s working with us, supporting us and helping us make a difference within the music industry is honestly mind-blowing.

We are keen to expand our playlists over the coming few months, providing even more of our client’s the opportunity to feature in a fresh playlist and extend the promotion for their releases.

If you want to be featured in our IM Lofi Playlist, get in touch today or click here to be entered into our Live Stream.

If you have not had a chance to get out our playlists, feel free to check them out with the links below:
Spotify IM LoFi Playlist: HERE
YouTube IM LoFi Live Stream: HERE

Our Hottest Releases From the last month

‘Fakin’ It’ By Gem Chantelle

Another hit from the talented Gem Chantelle! This relatable track has got our toes tapping and found its way into our “Feels” playlists

‘Bad Luck’ By Loretta

A true heartbreak song to fill that void. Bad luck brings that melancholy vibe but also that much-needed energy to balance it out! Perfect for a driving playlist or something to mosh to!

‘Caribs’ By Screen Jazzmaster

Something a little more upbeat now! Caribs give us those much-needed Summer beats that we just don’t want to let go of just yet!

Did You Miss Our Blog- ‘How To Get Your Music On Spotify Playlists?
Check It Out Now!

Top Tips From Identity Music

We are invested in YOUR success, that is why we are on hand Monday – Friday 10am-6pm BST to answer any questions you might have. All of the teams here at Identity Music are here to make the music industry a fair industry. This starts with helping you get the most out of your music distribution.

Each and every month we will be bringing you new top tips on how to make the most of what Identity Music has to offer or music industry hacks to get your releases out without hassle. This month’s tips are brought to you by our little helpers.


Life is full of changes! A few weeks ago I was a stray, now I’m living a comfortable life with my new family!

Adapt to your changes, learn from the bad times and enjoy the good times. Keep your goals and priorities fresh and relevant to your circumstances and don’t forget to step out of that comfort zone and try something new!


When you look as cute as me, you know a thing or two about visual appeal! This tongue doesn’t come out just for any old camera, I know when you are posting photos, the extra mile is needed to make you stand out from the crowd.

I update all of my social media platforms every working day to keep my fans invested in my growth. No one wants to look at an out of date profile.

Use everything available to you to share exciting news like a new release, studio time or a really big stick!


As a Tibetan Mastiff, I was bred with one goal, to protect my family and livestock. Now my lifestyle is a little more relaxed… But goals are still important!

Once you find your passion in life, you have to stick with it. Everyday craft is required to keep your motivation high and goals achievable. Invest a little bit of time every day into your passion and soon it will be a skill.

Take me as an example, I look for the worlds biggest puddle on every walk, sometimes in the summer it is hard to find a single puddle for days or weeks but I don’t let it get me down, I find a lake instead!


I haven’t been around too long, but even I can tell that the music industry changes faster than I can run! You humans are always listening to different types of music and always on different technology devices, I can’t keep up.

Personally, I am a big fan of this TIKTOK, because it allows me to keep on the lookout for new trends in music and you don’t need to put aside much time to do it. This allows me to still spend plenty of time eating and sleeping and not feel I’m out of my prime.

Like me, artists shouldn’t waste an opportunity to chase something they love. Take risks and jump in that puddle with all fours. You never know, you might start a trend of your own!

What You May Have Missed

Some highlights from our Social Media profiles that are definitely worth checking out!

In Other Music Industry News…

What Are Your Thoughts on Deezer’s “emotional jukebox”?

Deezer has launched a feature that allows you to select your mood within its new “flow” system (already live), this will then generate tracks that Deezer thinks you will like based on songs that you have listened to and liked in the past.

Jukebox will play songs that you know and love alongside some releases that the algorithm thinks you will enjoy but have not yet heard. What better way to find new music?

The six Moods you can select are below:

  • You & Me – Feeling a little frisky? Let us set the mood for romance with feel-good tracks that you and your partner will love. 
  • Motivation – Need a little nudge? Make workouts a joyful experience with a power mix to keep you moving. 
  • Melancholy – We all get the blues now and then. If you’re in the mood for a good cry or want to wallow in sorrow – let it all out here.  
  • Focus – No distractions, please! Let us help you stay in your zone with the right kind of music to help you achieve your goal. 
  • Party – Whether it’s a party of one or party of more – get in the spirit with an endless mix of crowd-pleasing music to get you dancing. 
  • Chill – Time to kick back? Relax with your favorite artists that help you unwind and let go.

Our Flow already offers music fans a unique and truly personalized music journey. We’re now taking our recommended music to the next level. Thanks to Flow Moods, we’re making sure that our listeners can have an emotionally connected experience that’s relevant to their daily moods and feelings,” said Deezer’s Chief Product & Technology officer Matthieu Gorvan.

Musixmatch helps GUCCI to launch a lyrical fashion line

Can we just take a moment to appreciate how crazy it is that GUCCI and Musixmatch have come together and launched a new fashion line called “22,705 GUCCI”. Why 22,705? you ask, well there is a reason! That’s the massive number of songs where the GUCCI brand is mentioned over the last 100 years according to Musixmatch’s database.

What will 22,705 Gucci look like?

That is a great question!

Here is an example of “Music is Mine Gucci Seats Reclined” 1988 — The R by Eric B. & Rakim being printed under the new GUCCI fashion line:

Thanks for reading!

We hope that you are ready for this new season. It is a pleasure to work alongside so many talented musicians, thank you all for choosing to work with Identity Music.

Our aim has always been to be a music distributor that gives back to our artists and labels. We will be sharing a newsletter with you now and again to keep everyone in the loop. We are allowing you to feature in our newsletters and join our music community. Want to have your input on our monthly newsletter? Get in touch with our marketing team at

By setting up your music distribution with Identity Music, you can take full advantage of our music promotion support services and get your music out to all corners of the globe. You can get in touch with our team to discuss your options here!

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