Why 1% growth is key.
When artist’s start to compare themselves to the likes of Billie Eilish and Ed Sheeran, the panic sets in. They don’t understand the climb many artists took to get to where they are now, they just remember these superstars appearing all of a sudden. Of course, that isn’t the case. But most artists want to replicate that instant success, and so, the first instinct is to endlessly search google for a will to reach a million streams over night.
What many artists don’t realise is that these artists had to grow their music, just like you have to grow yours. None of these artists just became a success, in order to get where they are now, they had to work, and work!
So it’s time to leave that google searching in the past! Making it over night is not the only way to grow your music. And, it’s definitely the most unrealistic.
Instead, we should talk about setting a more realistic growth goal. A goal of 1% growth.
Now I know what you’re thinking and I promise, I’m not joking. Aiming for a 1% growth rate is key to success. Why? Well, firstly, it’s achievable. Secondly, those results will soon add up. You could increase your audience by 378% in just one year.
When you set a daily growth rate of 1% the value that 1% represents will continuously increase throughout the process. It will grow as your listener and follower count grows.
For example: Say you start the 1% journey with 100 followers and 200 monthly listeners. Sure, on the first day 1% is equal to an increase of 1 and 2 respectively. You would round off the day with 101 followers and 202 listeners.
But, you would finish the year in a very different position. Potentially, your listener count would have increased from 200 to 7,557. That’s roughly 37x where you started.
If you kept that growth traction going, by the end of 2 years you’d find yourself on 285,518 monthly listeners and 142,759 followers.
Now, sure, that might seem like a big climb now it’s on paper. But just two minutes ago, you were thinking of trying to do that in just one night and that just isn’t going to happen.
Whilst you may think that it will become more challenging to meet the growth rate of 1% as it increases, if you are growing a natural and engaged fanbase, it won’t be.
Once you have fans and followers who love your craft, they will share it far and wide and help you growth. That’s called word of mouth marketing, and you can find out more about it here.
All you have to do is give up the same amount of your day to reach the 1% grow. So 1% of your day, when you’re awake for approximately 16 hours is 9.6 minutes. So, dedicate 10 minutes of your day to achieve growth (No, you can’t adjust it because you had a lie in). Music marketing is complex, just like all marketing, it requires time, effort and process. You need to invest your time in the hope that it will work out.
After all, Pharaoh Khufu didn’t wake up on morning and think “I’m gonna get a Pyramid” and have it built by the time he sat down for his tea. Or Maybe he did? No one seems to know how the Pyramid of Giza actually came together. What would he have for tea anyway, was there pizza in ancient Egypt? This is getting really complicated.
Regardless, the point is, the pyramids weren’t built in a day and neither will your stardom be. Sure, you try and break the industry over night, but it probably won’t work out well. And more often than not, you’ll find yourself lost in a scammy, shady world!
In order to notice the progress you are making, you need to set yourself realistic and achievable growth targets. Before you know it, that growth rate will pick up traction and when it does, you’ll be off to the bank!
Are you looking to get your music out there? With Identity Music you can get your music all over the globe in order to gain the maximum exposure. By using our distribution and music promotion services, you’ll be able to take control while watching your music reach new heights.
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