Get more Spotify Pre-Saves!
When you have an upcoming music release, you are always on the lookout for tips and tricks that will boost the release success. At Identity Music, we offer Spotify pre-saves free of charge within our music promotion support service. These are a great way to boost the success of your music and hosts many opportunities that can propel you into the spotlight.
A pre-save can be a big help in sending positive messages to platform algorithms. Each time that a fan pre-saves your release, digital streaming platforms know that people are interested in your work.
With Spotify, a large number of pre-saves for your release will let the algorithm know that you are in-demand! Detecting an interest in your release will increase your chances of being added to playlists, specifically Spotify’s powerful “Release Radar” and “Discover Weekly”.
Release Radar- Release Radar by Spotify is a playlist that is customised to each user, updated every Friday with new releases from artists that they have previously interacted with. This playlist is a huge stream driver. According to Spotify, release radar is their most lucrative playlist, generating more streams for artists than any of Spotify’s curated playlists. What’s more, release radar will be sending listeners who have expressed interest in you before, so they are likely potential fans or current listeners who haven’t noticed the new release!
Discover Weekly- Every week, every single Spotify user will get a personalised playlist of thirty songs. These songs are generated from their music taste and will be songs they have never heard before! Getting featured on this playlist is a sure-fire way to fall into the headphones of your potential listeners.
Similar to the algorithm playlists, Spotify pre-saves can help you to land on editorial playlists. In fact, playlist pitching has more weight when it comes from a distributor than an artist, so using pre-saves and pitching through us will massively increase your chances. We have had success in getting artist’s featured on editorial playlists, so you’ll be in safe hands.
An obvious benefit of pre-saves is that it could provide you with massive boosts to your streaming figures on your first day. You want your track to start off on the best way possible.
Setting up your pre-save
The first thing you will need to do is to pick a release date. We would advise you to pick a Friday, because this lines up best with charts and algorithm playlisting. Once you’ve picked a date and your track is distributed to the platforms by Identity Music, it’s time to get a pre-save set up.
You can request a pre-save through us. We provide this free of charge as part of our services! We would recommend that you get yourself a smart link set up at the same time! For this, you should contact your A&R manager or the support team through the website.
Sharing all of your streaming platforms, and your presave, should always be at the top of your to do list! A fan link, also known as a smart link, is a nifty one-page website which you can use to share all of your streaming platforms in one place. More than that, you can share any useful link you desire, including your social media platforms and website. That way, you can keep your music and your social channels growing. We provide fanlinks for free to our distribution clients! Read more about fanlinks, and why you should be utilising them here: Share your music with fan links.
Make the most out of your presave!
Build a campaign
Once you have your pre-save and fan-link, don’t just pop it in your bio and call it a day. You need to get behind the fanlink and push it out there!
Create a content strategy around your new release that can entice fans to follow through on the pre-save. You want your fans to be excited about your new release so drop teasers, hints and anything else to build some suspense.
Use your social media features to launch a countdown! With a countdown, your fans will see exactly how long till it lands, and keep your new release fresh in their mind!
Ensure that your link is discover-able! Put it in all of your social media bios, and be sure to share it regularly on social media ahead of the release!
Sometimes your fans may need a little incentive in order to follow through with links. You can do this in many ways which don’t break the bank. Host a giveaway that involves giving them a free download of your song, or sending them an item of your merch (Check out merch ideas here! Music Merch Guide | Music Promotion | Identity Music). Be creative and use the knowledge of your fans to entice them to click that link! A giveaway done right could also heavily increase your tracks exposure and pick up new fans and pre-saves.
With Spotify pre-saves you can create a real boost to your career. All you need to do is invest some time in planning and your next release could generate a landslide of streams. Given that Identity Music provide fan-links and pre-saves free to distribution clients, this is too good of an opportunity for you to pass up!
If you are looking for some help then get in touch using our website chat! Identity Music’s team can share your music worldwide and help you to build a new fanbase.
Are you looking to get your music out there? With Identity Music you can get your music all over the globe in order to gain the maximum exposure. By using our distribution and music promotion services, you’ll be able to take control while watching your music reach new heights.
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